Administration
Erica is a Milwaukee Pius Alum, state champion, current high school teacher and mother of three boys. She started her basketball career playing for the esteemed coach Joel Claassen (Milwaukee Pius Girl Basketball Coach (1985-2002), 17 years nationally ranked 14 State Championships). Coach Claassen was pleased to have Erica as a starter on two of his state championship teams and said “there are some athletes who you truly have to coach; when it came to Erica Cook she was the coach on and off the floor. Truly, one of the most intelligent basketball players I ever coached.” Erica is a fierce competitor whose self-discipline and positive attitude resulted in a full college basketball scholarship and enabled her to play semi-professional basketball while completing post-graduate studies in Australia.
Erica’s experience playing overseas drives the foundation of 24:Up vision and philosophy. She strives to make 24:Up a game changer in the current club basketball circuit.